unghosted

Unghosted Press Kit

Independent, community-driven tracker of authorized dealer wait times across 8 luxury watch brands.

1,596
published reports (all-time)
15
regions worldwide
8
brands tracked

Last updated July 31, 2026

Key findings

Purchase history: 1-3 months without prior spend vs 3-6 months with history

Among Rolex buyers who received a watch, those with no prior purchases typically waited 1-3 months (n=692) versus 3-6 months for buyers with prior purchases (n=618). History often shapes whether an offer arrives at all more than how fast the watch arrives once offered. The tracker also accepts reports from buyers who are still waiting or were never offered, so survivorship is trackable rather than hidden.

Wait-time reality check: 59% under ~3 months, 13% a year or longer

Of 1,292 usable Rolex reports, 59% received the watch within about three months and 13% waited a year or longer (n=1,292). Families with the longest typical waits in current quotable data include Sky-Dweller (6-12 months, n=21); GMT-Master II (3-6 months, n=92). Short and long waits both show up - for different models.

Regional spread: 15 regions worldwide

GMT-Master II: typically 1-3 months in Midwest US vs 6-12 months in West Coast US (n=12 and n=16 in the 12-month window). Across 15 regions worldwide (n=1,596 sitewide reports), allocation is local - identical references routinely show different waits by region.

Chart pack

Downloadable PNGs with the unghosted.io wordmark and source caption baked in. Safe to republish with attribution.

Rolex wait-time distribution

Published Rolex reports by wait-time bucket.

unghosted.io Rolex wait-time distribution (published reports) Walk-in / same day 322 reports Under 1 week 4 reports 1-3 months 433 reports 3-6 months 182 reports 6-12 months 182 reports 1-2 years 122 reports 2-3 years 30 reports 3-5 years 12 reports 5+ years 3 reports Declined / never offered 1 reports Still waiting 2 reports Source: unghosted.io, August 2026

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Purchase-history comparison

Typical Rolex wait for buyers with vs without prior purchases.

unghosted.io Rolex typical wait by purchase history No prior purchases 1-3 months (n=692) Prior purchases 3-6 months (n=618) Source: unghosted.io, August 2026

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Easiest vs hardest Rolex families

Families with the highest quick-delivery share vs longest typical waits.

unghosted.io Rolex families: often quicker vs often longer Easier · Air-King 83% under ~3 mo (n=30) Easier · Sea-Dweller 78% under ~3 mo (n=41) Easier · Datejust 71% under ~3 mo (n=319) Easier · Explorer 68% under ~3 mo (n=178) Longer · Sky-Dweller 6-12 months (n=21) Longer · GMT-Master II 3-6 months (n=92) Source: unghosted.io, August 2026

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Reports by region

Published reports by region.

unghosted.io Published reports by region Northeast US 344 reports West Coast US 216 reports Southeast US 139 reports Europe 104 reports Midwest US 103 reports UK 86 reports Southwest US 75 reports Canada 69 reports Other US 69 reports Oceania 42 reports Source: unghosted.io, August 2026

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Methodology summary

  • Data is collected from public buyer accounts and direct submissions, not dealer marketing.
  • Submissions are reviewed before publishing; each row keeps a source field so figures stay traceable.
  • Typical-wait medians use a trailing 12-month quotable window; report counts cited as coverage are all-time unless labeled otherwise.
  • Limitations: self-reported data and survivorship bias - mitigated by tracking “Still waiting” and “Declined / never offered” outcomes alongside completed waits.

Full detail: /methodology.

Boilerplate and contact

Unghosted is an independent, community-driven tracker of authorized dealer wait times across eight luxury watch brands - Rolex, Patek Philippe, Audemars Piguet, Tudor, Vacheron Constantin, F.P. Journe, Rexhep Rexhepi, and A. Lange & Söhne. Buyers report what they bought, how long they waited, where they bought, and whether they had purchase history. The site publishes live medians, distributions, and regional breakdowns so collectors and journalists can see allocation reality without dealer spin.

Tim O., founder, Unghosted. Tim built Unghosted after sitting on a Rolex waitlist with no information about whether his wait was normal. More background on the About page.

Contact: hello@unghosted.io. Custom data cuts by brand, model, region, or purchase-history tier available for journalists on request.

Usage terms

Stats and charts are free to republish with attribution and a link to unghosted.io.